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Business Brainz

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Business Brainz

Scaling every stage of your ABM Program with Insight

B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.

9 min readJul 11, 2021

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Scaling every stage of your ABM Program with Insight

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Business Brainz
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Business Brainz

How Insight Fuels Account-Based Engagement

The state of B2B marketing is in disarray. New inventions, processes, and tools have disrupted the status quo.

4 min readMay 31, 2021

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How Insight Fuels Account-Based Engagement

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Business Brainz
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Business Brainz

Getting Started with Account-Based Marketing

Account Based Marketing (ABM) is one of the most sought-after B2B marketing trends.

13 min readMay 4, 2021

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Getting Started with Account-Based Marketing

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Business Brainz

Adopting ABM in 2021? ABM Research is a must

Going into 2021, the need for personalization will be the driving force for companies to adopt ABM as their key strategy.

7 min readMar 1, 2021

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Adopting ABM in 2021? ABM Research is a must

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Business Brainz
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Business Brainz

How to leverage simple desk based research for your ABM program

A key component of ABM is knowing your target accounts better so you can deal with them in a highly personalised manner.

4 min readFeb 23, 2021

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How to leverage simple desk based research for your ABM program

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Business Brainz
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Business Brainz

How Desk Research Leads to B2B Sales and Marketing Success

And, to your surprise, simple desk research can unlock huge value for your B2B selling and marketing efforts.

3 min readFeb 20, 2021

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How Desk Research Leads to B2B Sales and Marketing Success

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Business Brainz
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Business Brainz

How to implement a 360 Degree Insight Program for ABM Campaigns?

Put it this way: if you are launching any kind of ABM campaigns, you need to know the qualities of your target customers.

3 min readJan 7, 2021

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How to implement a 360 Degree Insight Program for ABM Campaigns?

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Business Brainz
in
Business Brainz

‘Research’ could be the much needed catalyst for your demand generation efforts

Demand generation is the focus of targeted marketing programs and needs to be fueled with high-quality account and industry insight.

5 min readSep 24, 2018

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‘Research’ could be the much needed catalyst for your demand generation efforts

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Business Brainz

Business Brainz

We are an Account-Based Marketing Research Agency specialized in building bespoke account profiles and industry insights to help B2B sales and marketing teams.

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